Increase the traffic of your website with Pinterest

Hey !

you probably heard about Pinterest, but you don’t really know what is it and how to use it. In this article I’m going to explain you what it is and how it can improve your visibility, increase the traffic of your blog or website and even promote your brand.

What is Pinterest

To make it short, Pinterest is a social media but also a search engine. People pin or save images they found on the web (or on Pinterest itself) and categorize it into different boards (fashion, food, travel, DIY or whatever you want). Many of the images saved on Pinterest are clickable, and open up in a new tab to the original web page where they were found.
Pinterest is completely free to use but you need to create an account to use it.

Create your first board and start to pint 

If you haven’t familiarized with Pinterest, you might have the impression like I’m talking chinesse to you.
First, create and setting up your account (business account), now start to save a pin that you found while browsing Pinterest. To do so,  just hover your cursor over the pin and click the red “Save” button that appears in the top right corner. You’ll be asked which board you want to save it to.

There is two more options, either you can save pins you have on your computer or what you find on the web.

• Create pin by downloading the image directly from your computer
• Pin it from the web by getting the pinterest browser button, you can save images from the web

Connect with people and follow boards

On pinterest you don’t have to follow people to see what they share. If you come to find that you really like a specific board, you can choose to only follow that board. You can comment and send messages as well, you can create collaborative boards (I created two boards, one for travellers and one for bloggers). It’s about sharing, you share, they share and everyone one is sharing others stuff.

Why you should use Pinterest to increase the visibilty of your webstite ?

Considering everything I’ve told you, I’m sure you already intuit at least on what it could be usefull for you. Pinterest, is one of the social media I use the most to drive traffic to my blog. It seems complicated to use at first but it’s easy once you get it.

I upload to my Pinterest boards the cover image of my content and add the URL. In this way, if they liked it, they might pin it in their boards or might visit my Blog.

I shared one image of my interior design which is linked to the url of my article, and in 48H, it has been viewed by 15K unique accounts, pinned 250 times and drived 20 persons to my article.

Create cool infographics with Canva and write the subject attached to the pictures, that could increase the interest of people towards your content.

Be active, do not limit yourself to enter and see if you have a new followers. Nourish your space with content, interact with other users, whether they are followers or not.

Now, what are you waiting for ? Go and create your account ! 

Love, Lalla